Improvements in details
Homepage
We’ve improved the Homepage UI, composition and structure, focusing on user experience. The page now combines product information and aggregates all key entities, including their dynamics and updates.
Introducing the New SlotsUp 2.0
New Approach. New User Experience. New Features.
SlotsUp 2.0 is more than a redesign –
it’s a whole new way of SlotsUp as the product and the brand.
New Brand Identity
New Approach and Philosophy
to Building the Product
New Design and User Experience
New Content Management System
New & Updated Content
New Vision & Team
Unique Features and Metrics
Powered and Driven by Data and Experts.
What’s changed?
Changed Approach & Vision.
SlotsUp is a User-Centric Product instead of an SEO site.
1
Use of Two Core Principles:
High-quality information based on comprehensive data and content, not promotion.
Responsible gambling approach: online casinos are for entertainment, not for making money.
2
Changed approach to product development: combining data-driven and expert content.
3
User personalization settings: personalized content and metrics built around individual preferences.
4
More than 100 rules to ensure accurate information display for users from any country and to provide a safe and legal experience.
5
Clearly defined mission, vision, and goals with a strong focus on the user.
6
Methodological approach to page creation.
Logo Evolution
Our first logo marked the beginning of our journey with a moon and a spaceship nearby.
It symbolized drive to explore the industry, where every casino is a planet and every game a star.
As we grew, so did our mission. Now, our logo features a star — a symbol of guidance
clarity, and ambition. It reflects our goal to light the way for players by offering trustworthy information and a better gambling experience.
We’re no longer just exploring. We’re helping others find their own path among the stars and planets.
Casino Listing
We’ve improved the Casino Listing UI, composition, and structure of the casino listing page, focusing on the organization and presentation of the casinos’ information. This includes tabs, filters, preset settings, metrics, and personalized data.
Game Listing
We’ve improved the Game Listing UI, composition, and structure, focusing on the catalog’s organization and quality. We also added features that boost user engagement and cover search intents, such as provider filters, direct search, smart sorting, the unique Multi-Game mode, and tournaments.
Casino Page
We’ve improved the UI, composition, and structure, focusing on the organization and presentation of information about each casino site. This includes an assessment & match block with metrics and 7 tabs featuring personalized data (+1 coming soon).
Game Page
We’ve improved the UI, composition, and structure, focusing on usability to play demo games and obtain complete, accurate information about the game. We’ve also added new and unique features like Multi-Game Mode and Radar, which compares a game to the average game by type.
Blog
We improved the Blog UI, composition, and structure, with a focus on section organization and the overall quality of blog content.
News
We improved the News UI composition, and structure, with a focus on section organization and the overall quality of blog content.
